Aston Martin exec has a powerful message about its gas-guzzlers

26 May 2024, 14:03 by James Ochoa · The Fresno Bee

Like most mainstream automakers, storied sports car manufacturers like Ferrari and Maserati have to conform to a new a landscape that praises efficiency and is also prepared for electrification. But while the Prancing Horse and the Trident can make do with selling sleek, low-slung, expensive sports cars with small, but powerful turbocharged V6 engines, it just doesn't cut it for British marque Aston Martin. (AMGDF)

The brand preferred by James Bond likes to do things different. In a recent interview, one of its key executives defended why it is choosing to stick with big, brash V8 and V12 engines for the near future.

Lawrence Stroll of Canada and Aston Martin Aramco Cognizant F1 Team arrives at the track during the Sprint Shootout/Sprint ahead of the F1 Grand Prix of United States at Circuit of The Americas on Oct. 21, 2023 in Austin, United States.Song Haiyuan/MB Media/Getty ImagesSong Haiyuan/MB Media/Getty Images

Long's comments follow similar remarks from an April 2024 Autocar interview with Aston Martin Chairman Lawrence Stroll, where he declared that the brand will be selling combustion-powered cars well into the 2030s. He pledged that there "will always be demand" for them, and will sell them for as long as he is legally allowed to do so.

"For as long as we're allowed to make ICE cars, we'll make them. I think there will always be demand, even if it's small."

In the same interview, he noted that Aston Martin's customers have told dealers that they prefer internal-combustion technology, and want the "sound and smells" out of Aston's sports cars.

Aston Martin Lagonda Global Holdings PLC, trading on OTC markets as (AMGDF) has closed at $1.85 on May 24.

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